Furano in Autumn

Beautiful autumn scenery in the Furano area of Hokkaido

Most people visit Furano in summer for the lavender. That’s fine — but if you want my honest opinion, autumn is the better season. The crowds thin out, hotel prices drop, the mountains turn gold and red, and the air is crisp enough to actually enjoy being outside. October in particular is the month that … Read more

Furano in Summer: Lavender, Cycling, and the Best Season to Visit

Artisan cheese wheels at the Furano Cheese Factory in Hokkaido

The Furano Cheese Factory (富良野チーズ工房) sits on a hill about 3km from Furano Station, surrounded by birch trees and overlooking the town below. It’s free to walk in, watch cheese being made through glass windows, and sample products in the shop. That alone takes maybe 15 minutes. But the real draw is the hands-on workshops, … Read more

Furano Snow Report and Webcams

Skier navigating fresh powder snow through trees in Japan

Furano gets around 8 meters of snowfall every season, and most of it is the driest, lightest powder you’ll find in Hokkaido. If you’re planning a ski trip, you’ll want to check conditions before you go. Here’s how to track Furano’s snow in real time and what to expect through the season. Where to Check … Read more

Furano Belly Button Festival

Excited crowd carrying a traditional mikoshi portable shrine during a Japanese festival

I’m going to tell you about a festival where 4,000 people paint giant faces on their bare bellies and dance through the streets of Furano. And no, I’m not making this up. The Hokkai Heso Matsuri — literally the Hokkaido Belly Button Festival — is one of the weirdest, funniest, most genuinely joyful events in … Read more